Web tracking + UX audit
Services
Optimize Your Website's Interface and Functionality with DIGITALUX®
Web tracking + UX audit are processes where the user experience on a website is analyzed and evaluated using data obtained from online user behavior tracking tools. This process involves the following steps:
- Implementing and correctly configuring tracking tools such as Google Analytics to collect accurate data about user interactions with the site.
- Analyzing the collected data to understand how users navigate the site, interact with content, and achieve their goals.
- Identifying weaknesses in the user experience, such as pages with high abandonment rates, difficulties in the checkout process, or performance issues.
- Evaluating design and functionality aspects that may impact the user experience, including navigation, information structure, page loading times, etc.
- Proposing solutions and improvements to optimize the user experience and increase the site's performance in achieving established objectives, such as conversions or user engagement.
Web tracking + UX audit aime to provide website owners with a detailed and objective picture of how users interact with their site and to identify ways to improve the user experience and overall site performance.
