The budget invested in promotion platforms is customised for each business according to the field of activity, the objectives proposed and the platforms required for promotion.

The steps that are taken are the following:

1. Conducting an audit of the website to ensure that it follows the structure required for the proposed marketing objectives.

2. Creating a campaign strategy adjusted to the business focus.

3. Creating an editorial calendar for the next period.

4. Targeting the audience of interest in promotional ads.

5. Constantly optimising and monitoring the marketing activity.

6. Reporing the results at the end of the month.

Social Media Content and Promotional Advertisements are adjusted according to the audience of interest for the products/services being marketed. Once the audience has been identified, the umbrella message to be conveyed is created. This message is broken down into shorter messages that follow the same objective and related visuals are created.

E-Mail Marketing is a good marketing strategy to promote and retain existing users in the business database by sending recurring emails with newsletters and service/product promotions.

Digital marketing is a way to reach potential customers of your business faster and more efficiently in this era, everyone is using digitalisation nowadays. Through constant targeting and content creation you can achieve your goals: visibility, online sales or leads in record time.